Although the concept of Archetype has generally been used in the field of psychology, I use it in a purely creative context. In this context, an archetype is simply a type of character in a story. The story might be an internal one, which forms part of your personal philosophy, or an external story created by you or someone else. Another way to think of an archetype is as a personal metaphor. In my workshops I explore more than twenty creative archetypes that are applicable to various aspects of career-creativity harmony, and a creative personal philosophy.
But for now, let's have a brief look at a few of them which I discuss in greater detail in my e-book, Covered in Sun, and which have special relevance for creativity. I have borrowed three of these from Arthur Koestler, for whom the three personae of the artist, the jester, and the sage were central to creativity. For career-creativity harmony, I have added a fourth – the merchant. Each of these embody different, though sometimes overlapping, flavors of creativity.
In the following video clip, James Lillis gives a somewhat humorous account of the hero archetype:
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